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The question has a broad scope, but if it's a crm solution you are considering I would offer you this - evaluate vtiger crm and the suite of plugins it has. much better, cheaper solution than the ms crm.
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Customer Relationship Management. It's a set of tools that develop scripts for customer service folk to use to target upselling, to maximize the customer needs into increased revenue.
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CRM is a perception used by companies to administer their relationship with customers and also the information regarding customer, vendor, partner.
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