Oracle's Siebel Marketing as a Top Enterprise Marketing Platform

[rjames]

REDWOOD SHORES, Calif. 27-MAR-2006 Forrester Research, a leading independent research firm, has recognized Oracle's Siebel Enterprise Marketing Suite as having the strongest product offering in the latest Forrester Wave Evaluation: Enterprise Marketing Platforms, Q1 2006. Forrester refers to this broader suite as the Marketing Technology Backbone and the application layer is the Enterprise Marketing Platform (EMP).

Siebel Enterprise Marketing Suite was rated "Strong Performer" and was ranked first in the current offering in the Forrester Waves for B2C and B2B Marketing platforms. Siebel Enterprise Marketing Suite was also ranked first or second in the following categories: Marketing Planning and Resource Management, Campaign Management, Lead Management, Analytics and Reporting, Architecture and other vertical capabilities including Loyalty Management and Trade Promotions Management solutions. Siebel Enterprise Marketing Suite also scored well for Application Usability and Interaction Management.

"Siebel Enterprise Marketing Suite provides the broadest functionality in the market and is the best solution for B2B marketers," reported Forrester Analyst Elena Anderson. "Siebel Enterprise Marketing Suite offers top-notch analysis tools and very strong campaign design and segmentation tools."1

To assess the state of the enterprise marketing platform market, Forrester analyzed strengths and weaknesses of the top enterprise eight CRM vendors across 168 criteria that incorporated current offering, strategy and market presence.
"Marketing is at the center of our vision of helping organizations of all sizes optimize their people, processes and technology around their customers," Group Vice President of CRM Applications at Oracle Anthony Lye. "Oracle is committed to CRM leadership by demonstrating innovation and customer successes across industries and helping organizations continually improve their marketing effectiveness."

The complete Forrester Enterprise Marketing Wave report can be found at:
http://www.oracle.com/corporate/anal...e_ent_mktg.pdf

1 The Forrester Wave(tm): Enterprise Marketing Platforms, Q1 2006 by Elana Anderson, February 3, 2006

Click the link for the source of this news:
http://www.oracle.com/corporate/pres...-sebl-emp.html