Strategic Planning During Uncertain Times
Times are indeed uncertain. A particular business might exist today and disappear tomorrow. A particular customer might exist today and be gone tomorrow. A significant cost item may be so low today and become so high tomorrow. A major raw material component may be in plentiful supply today and suddenly become scarce tomorrow. Business or organizations are in for uncertain times. The strategic planner must bear in mind to expect, and to expect more of the unexpected. These may be the only keys left to unlock the door of survival…
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