Understanding Your Stakeholders
Being able to properly identify both your external and internal stakeholders will allow you to learn about their interests, which may sometimes be in conflict with each other. You must be able to deal with these conflicts if you are to be successful when it comes to risk communication.
One way to analyze the interests of the stakeholders and their concerns is to take the time to speak with them. You will want to conduct interviews with important leaders who are both internal and external to your organization. You will want to use the data gathered during this process to create a risk communication system, one which will allow you to create a problem solving system that can help you avoid headaches.
It is important for you to decrease your language and your presentation, but you don’t want to do this with the content. When you try to communicate things which are based on specific risks, you may make the mistake of leaving out data which may at first seem to be highly technical.
One thing that research on risk communication has showed is that after every member of the audience is able to understand the technical aspects of a subject when it is presented to them in a clear manner, it may be accomplished based on diagrams and visuals, and through defining all the acronyms. However, it is also important to remain objective as opposed to subjective.
It can be quite easy to tell the difference between facts as well as opinions, but it can be challenging to respond to issues without taking the time to either offend or substantiate the person who has the issue. If you wish to have control over your credibility, then you will want to respond to facts and opinions in an identical way.
It is also important for you to be capable of communicating in a manner which is honest and clear. To do this, you will want to present information which is based on the understanding level of the audience. People have the choice of rejecting any data when it is hard for them to understand. If they see you as being dishonest, they can reject you as well.
Communicate Your Ideas Effectively
If you are not capable of communicating your ideas in an effective manner, then you run the risk of alienating those you are speaking to. On the opposite side of the coin, people will also become agitated if they think you’re patronizing them.
The central point of this issue is that you must always have a profound understanding of your audience. It is best to offer good examples and solid information which can assist you in putting the risk into perspective. You must be capable of dealing with uncertainty, and when you talk to people about risks, the results that you get may not be that definitive. You will want to look at the actual sources of uncertainty.
You will want to explain the ways for which the data was gathered, and you will want to study the ways in which it has been analyzed. It is also important to show the ways in which the results have been gathered. This shows that after the uncertainties have been showcased, this could lead to a trust increase, and this may further lead to issues which are related to credibility.
At the same time, when you talk about uncertainty, the communicator must take the time to emphasize their knowledge of the subject. This will allow the leader to handle the situation in a way that could block out concerns or fears. There is also the issue of decisions which are related to risk management.
Comparisons Between Risks
To be able to put any risk in the proper perspective, you must take the time to compare a risk which is unfamiliar to one which can be useful and helpful. At the same time, there are some comparisons that can work against you. These will tend to be those that may alienate the members of your audience. You want to avoid the mistake of making a comparison between risks which are unrelated, and the reason for this is because people usually do not accept it.