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Importance of Interaction in Data Mining

By Exforsys | on July 26, 2006 |
Data Mining

Importance of Interaction in Data Mining

Data mining is logical process that is highly valuable. In reality, most users are already aware of the information that is given to them by the program. The reason for this is because the user will already knows what is available in the database.

However, it is the connections and patterns that are created by data mining tools that can give rise to strategies that the user never considered. The biggest challenge with data mining programs is taking information that has been predicted to use for solving problems. It is also the ability of a company to handle this challenge that will separate the winners from the losers. 

The problem with data mining is that any company can use it. Many people make the mistake of thinking it will automatically allow them to beat their competitors. However, this is an inaccurate assumption. In reality, data mining is a tool, and like all tools, the tool is not as important as the things you do with it. When it comes to data mining, it is important to use visualization.

To be able to visualize what you are doing, you must be able to understand the data you’re looking at. It is the process of analyzing the information from data mining that is complex. When the user is able to spend time studying the information that is presented to them, this will increase their chances of coming up with relevant connections and patterns that were not previously considered.

The best way to deal with data mining tools is to simply trust the system. You can score a database of potential prospects or customers, and then based on the scores that are given, you can begin mailing out your offers. This can actually be an efficient method of marketing. It can help you save money by allowing you to reduce the costs involved with sending out offers while maintaining the response rate. However, you must place your trust in the data mining system you’re using. This is where many people run into problems. The difficult task is to try and understand understand the data mining system so they can directly influence the results.

No matter how much money you invest in a data mining system, you should never blindly trust it. You should always understand the data that you are being presented. This will require you to visualize the data in a an effective way. While data mining is a logical tool, logic is not enough.

You must be creative. When creativity is combined with logic, you are using both elements efficiently, and you will increase your chances of success. There are a number of advances which are being included in data mining tools that is making it easier for users to make good decisions. Some of these are graphics which change the way the data is presented. However neural networks are still somewhat complicated.

Interaction is extremely important. While being able to understand the results of a data mining tool is good, being able to interact with it is even better. If you are able to interact with the data mining program directly, you will be capable of generating powerful relationships and connections.

The most important part of data mining is being able to understand what is is showing you. When you are able to interact with the data mining tool directly, you will become better at making smarter marketing decisions. The department that users work in can have an effect on how they will interact with the data mining tool. For example, somone in a telemarketing department will probably interact with data mining programs differently than someone that works in the direct mail department.

One possible idea for those who create data mining programs is to place an emphasis on using software to solve specific problems. They can also make the programs more interactive.

The current problem with most data mining software companies is that they spend too much time dealing with computer algorithms instead of interaction. While the algorithms are important, making the programs interactive is important as well. Once these companies begin doing this, data mining technology will continue to evolve, and customers will become happier.

« « Data Mining Tools
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Editorial Team at Exforsys is a team of IT Consulting and Training team led by Chandra Vennapoosa.

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