Logo

Navigation
  • Home
  • Services
    • ERP Solutions
    • Implementation Solutions
    • Support and Maintenance Solutions
    • Custom Solutions
    • Upgrade Solutions
    • Training and Mentoring
    • Web Solutions
    • Production Support
    • Architecture Designing
    • Independent Validation and Testing Services
    • Infrastructure Management
  • Expertise
    • Microsoft Development Expertise
    • Mobile Development
    • SQL Server Database and BI
    • SAP BI, SAP Hana, SAP BO
    • Oracle and BI
    • Oracle RAC
  • Technical Training
    • Learn Data Management
      • Business Intelligence
      • Data Mining
      • Data Modeling
      • Data Warehousing
      • Disaster Recovery
    • Learn Concepts
      • Application Development
      • Client Server
      • Cloud Computing Tutorials
      • Cluster Computing
      • CRM Tutorial
      • EDI Tutorials
      • ERP Tutorials
      • NLP
      • OOPS
      • Concepts
      • SOA Tutorial
      • Supply Chain
      • Technology Trends
      • UML
      • Virtualization
      • Web 2.0
    • Learn Java
      • JavaScript Tutorial
      • JSP Tutorials
      • J2EE
    • Learn Microsoft
      • MSAS
      • ASP.NET
      • ASP.NET 2.0
      • C Sharp
      • MS Project Training
      • Silverlight
      • SQL Server 2005
      • VB.NET 2005
    • Learn Networking
      • Networking
      • Wireless
    • Learn Oracle
      • Oracle 10g
      • PL/SQL
      • Oracle 11g Tutorials
      • Oracle 9i
      • Oracle Apps
    • Learn Programming
      • Ajax Tutorial
      • C Language
      • C++ Tutorials
      • CSS Tutorial
      • CSS3 Tutorial
      • JavaScript Tutorial
      • jQuery Tutorial
      • MainFrame
      • PHP Tutorial
      • VBScript Tutorial
      • XML Tutorial
    • Learn Software Testing
      • Software Testing Types
      • SQA
      • Testing
  • Career Training
    • Career Improvement
      • Career Articles
      • Certification Articles
      • Conflict Management
      • Core Skills
      • Decision Making
      • Entrepreneurship
      • Goal Setting
      • Life Skills
      • Performance Development
      • Personal Excellence
      • Personality Development
      • Problem Solving
      • Relationship Management
      • Self Confidence
      • Self Supervision
      • Social Networking
      • Strategic Planning
      • Time Management
    • Education Help
      • Career Tracks
      • Essay Writing
      • Internship Tips
      • Online Education
      • Scholarships
      • Student Loans
    • Managerial Skills
      • Business Communication
      • Business Networking
      • Facilitator Skills
      • Managing Change
      • Marketing Management
      • Meeting Management
      • Process Management
      • Project Management
      • Project Management Life Cycle
      • Project Management Process
      • Project Risk Management
      • Relationship Management
      • Task Management
      • Team Building
      • Virtual Team Management
    • Essential Life Skills
      • Anger Management
      • Anxiety Management
      • Attitude Development
      • Coaching and Mentoring
      • Emotional Intelligence
      • Stress Management
      • Positive Thinking
    • Communication Skills
      • Conversation Skills
      • Cross Culture Competence
      • English Vocabulary
      • Listening Skills
      • Public Speaking Skills
      • Questioning Skills
    • Soft Skills
      • Assertive Skills
      • Influence Skills
      • Leadership Skills
      • Memory Skills
      • People Skills
      • Presentation Skills
    • Finding a Job
      • Etiquette Tips
      • Group Discussions
      • HR Interviews
      • Interview Notes
      • Job Search Tips
      • Resume Tips
      • Sample Resumes
 

How To Maintain a CRM Project

By Exforsys | on December 30, 2006 |
CRM Tutorial

How To Maintain a CRM Project

There are a number of risks involved with implementing a Customer relationship management system. Some of these risks are glitches or hiring issues. Not matter how impressive the CRM interface looks, it will be doomed to failure if it does not help the company achieve their goals. To make sure the system is successful, it must be implemented properly.

It should be noted that companies that fail to establish well defined goals will fail long before they get to this stage. The implementation and maintenance stage should occur after the company has successfully defined its goals. Before a company implements a CRM system, they must sit down and assess all the issues involved with using it.

A number of studies have indicated that many companies fail at this stage. More often than not, there is a lot of money on the line, and problems must be solved before they occur. One of the best methods for doing this is to look at potential outcomes that are dependent on the current situation. A company will also want to look at organizations that have successfully implemented CRM systems. By emulating this companies, it is very likely that can avoid failure. There are a number of things a company will want to watch for when implementing and maintaining a CRM system, and they are listed in this article. If the CRM system is highly complex, companies will want to spend a great deal of time resolving potential problems before they occur.

The first thing a company must do is prepare a plan for how the CRM will be utilized. This will require them to set up well defined goals. The goals of the company should be directly connected to the CRM tool they purchase. After this, the company will want to look at the executive sponsor. Have they been identified? Do you know what they expect from the implementation? When you are ready to deploy your CRM system, the executive sponsor should be well known. The role of this sponsor in validating the project must be understood by the stakeholders. After you have spent time analyzing your sponsors, it is next important to look at the upper tier business requirements. Have they been met or defined?

When a CRM system is being implemented, companies will want to separate the actual implementation from the business requirements. There are a number of reasons why this should be done. The business requirements will indicate if the project should continue forward, and it will also indicate whether the stakeholders should be involved. These stakeholders may not be available when the system is actually implemented. It is next important for companies to create well defined benchmarks of success. If the company wants the system to succeed, they must have a method of measuring its success. Success measures are crucially important once the system has been implemented.

It is also important for companies to make sure the project has the proper amount of funding. It is a grave mistake to run a CRM project if the company has not passed the concept visualization stage. This must be completed before the project can be planned, and the company must have a source of funding. There should also be a consensus made on agreed upon behavior for the customers. In addition to this, the business functions must be directly connected to these behaviors. When a consensus is made on the expected behavior of the customer, this information can be used to determine if the consensus was correct after the system has been utilized. Each entity involved in the project should have an agreed upon definition that is related to the word "customer."

What one department considers to be customers may be different from how another department perceives the word. When a CRM system is being implemented, everyone must be in agreement on how the term "customer" is used. This will avoid the problem of confusion among multiple departments, and this should be done before the project begins. This is another reason why it is important for departments to maintain a high level of communication during the implementation stage. It is also important for companies to look at customer data information. Customer information is much more complex than it may appear on the surface. This means that the company will need to define the information. The company must understand where the data will come from, and they must have well defined methods for analyzing it.

« « How To Succeed With CRM
Sample Resume – Business Analyst Resume » »

Author Description

Avatar

Editorial Team at Exforsys is a team of IT Consulting and Training team led by Chandra Vennapoosa.

Free Training

RSSSubscribe 394 Followers
  • Popular
  • Recent
  • Understanding The Function of CRM

    December 16, 2006 - 0 Comment
  • How To Determine If Your CRM System Will Fail

    January 7, 2007 - 0 Comment
  • Understanding CRM Forums

    December 16, 2006 - 0 Comment
  • How To Build Customer Loyalty With CRM

    January 16, 2007 - 0 Comment
  • CRM with Internet Chat

    December 19, 2006 - 0 Comment
  • Guidelines For Using CRM With Financial Products

    December 19, 2006 - 0 Comment
  • Why Many CRM Projects Fail

    December 22, 2006 - 0 Comment
  • CRM Introduction

    December 7, 2006 - 0 Comment
  • How To Choose a CRM Tool

    December 22, 2006 - 0 Comment
  • CRM Basics

    December 7, 2006 - 0 Comment
  • How To Build Customer Loyalty With CRM

    January 16, 2007 - 0 Comment
  • How To Determine If Your CRM System Will Fail

    January 7, 2007 - 0 Comment
  • How To Combine the Power of CRM With Surveys

    January 7, 2007 - 0 Comment
  • How To Avoid Failure When Implementing CRM

    January 3, 2007 - 0 Comment
  • How To Succeed With CRM

    December 30, 2006 - 0 Comment
  • How To Select The Best CRM Solution For Your Business

    December 26, 2006 - 0 Comment
  • How To Properly Choose a CRM Solution

    December 26, 2006 - 0 Comment
  • How To Choose a CRM Tool

    December 22, 2006 - 0 Comment
  • Why Many CRM Projects Fail

    December 22, 2006 - 0 Comment
  • Guidelines For Using CRM With Financial Products

    December 19, 2006 - 0 Comment

Exforsys e-Newsletter

ebook
 

Related Articles

  • How To Build Customer Loyalty With CRM
  • How To Determine If Your CRM System Will Fail
  • How To Combine the Power of CRM With Surveys
  • How To Avoid Failure When Implementing CRM
  • How To Succeed With CRM

Latest Articles

  • Project Management Techniques
  • Product Development Best Practices
  • Importance of Quality Data Management
  • How to Maximize Quality Assurance
  • Utilizing Effective Quality Assurance Strategies
  • Sitemap
  • Privacy Policy
  • DMCA
  • Trademark Information
  • Contact Us
© 2023. All Rights Reserved.IT Training and Consulting
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptReject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT