Logo

Navigation
  • Home
  • Services
    • ERP Solutions
    • Implementation Solutions
    • Support and Maintenance Solutions
    • Custom Solutions
    • Upgrade Solutions
    • Training and Mentoring
    • Web Solutions
    • Production Support
    • Architecture Designing
    • Independent Validation and Testing Services
    • Infrastructure Management
  • Expertise
    • Microsoft Development Expertise
    • Mobile Development
    • SQL Server Database and BI
    • SAP BI, SAP Hana, SAP BO
    • Oracle and BI
    • Oracle RAC
  • Technical Training
    • Learn Data Management
      • Business Intelligence
      • Data Mining
      • Data Modeling
      • Data Warehousing
      • Disaster Recovery
    • Learn Concepts
      • Application Development
      • Client Server
      • Cloud Computing Tutorials
      • Cluster Computing
      • CRM Tutorial
      • EDI Tutorials
      • ERP Tutorials
      • NLP
      • OOPS
      • Concepts
      • SOA Tutorial
      • Supply Chain
      • Technology Trends
      • UML
      • Virtualization
      • Web 2.0
    • Learn Java
      • JavaScript Tutorial
      • JSP Tutorials
      • J2EE
    • Learn Microsoft
      • MSAS
      • ASP.NET
      • ASP.NET 2.0
      • C Sharp
      • MS Project Training
      • Silverlight
      • SQL Server 2005
      • VB.NET 2005
    • Learn Networking
      • Networking
      • Wireless
    • Learn Oracle
      • Oracle 10g
      • PL/SQL
      • Oracle 11g Tutorials
      • Oracle 9i
      • Oracle Apps
    • Learn Programming
      • Ajax Tutorial
      • C Language
      • C++ Tutorials
      • CSS Tutorial
      • CSS3 Tutorial
      • JavaScript Tutorial
      • jQuery Tutorial
      • MainFrame
      • PHP Tutorial
      • VBScript Tutorial
      • XML Tutorial
    • Learn Software Testing
      • Software Testing Types
      • SQA
      • Testing
  • Career Training
    • Career Improvement
      • Career Articles
      • Certification Articles
      • Conflict Management
      • Core Skills
      • Decision Making
      • Entrepreneurship
      • Goal Setting
      • Life Skills
      • Performance Development
      • Personal Excellence
      • Personality Development
      • Problem Solving
      • Relationship Management
      • Self Confidence
      • Self Supervision
      • Social Networking
      • Strategic Planning
      • Time Management
    • Education Help
      • Career Tracks
      • Essay Writing
      • Internship Tips
      • Online Education
      • Scholarships
      • Student Loans
    • Managerial Skills
      • Business Communication
      • Business Networking
      • Facilitator Skills
      • Managing Change
      • Marketing Management
      • Meeting Management
      • Process Management
      • Project Management
      • Project Management Life Cycle
      • Project Management Process
      • Project Risk Management
      • Relationship Management
      • Task Management
      • Team Building
      • Virtual Team Management
    • Essential Life Skills
      • Anger Management
      • Anxiety Management
      • Attitude Development
      • Coaching and Mentoring
      • Emotional Intelligence
      • Stress Management
      • Positive Thinking
    • Communication Skills
      • Conversation Skills
      • Cross Culture Competence
      • English Vocabulary
      • Listening Skills
      • Public Speaking Skills
      • Questioning Skills
    • Soft Skills
      • Assertive Skills
      • Influence Skills
      • Leadership Skills
      • Memory Skills
      • People Skills
      • Presentation Skills
    • Finding a Job
      • Etiquette Tips
      • Group Discussions
      • HR Interviews
      • Interview Notes
      • Job Search Tips
      • Resume Tips
      • Sample Resumes
 

Understanding the Potential of CRM

By Exforsys | on December 13, 2006 |
CRM Tutorial

Understanding the Potential of CRM

An evolution has occured in the CRM industry over the last ten years. While most Customer relationship management systems started out as mere department server systems, the have now become much more integrated. Much of the CRM software available today will function on a portfolio level, and information will be shared between a number of different programs.

The newest CRM tools have become very functional with the Internet, and these tools are responsible for the integration of a number of different online services. When CRM systems were first introduced, they were very useful for the individual departments that made up a company.

In most cases, a single CRM system would be used to obtain a list of customers for a specific marketing campaign, such as direct mail. Another CRM system would be used to collect customer information for a different purpose. In addition to this, a third CRM system may have been used to deal with case issues that would be processed by a technical support department. With this structure, all three systems would be limited in how the could help a company achieve its goals. The biggest problem with this arrangement is that the different systems are being used to solve problems that are immediate. In most cases, they were created by various vendors at different times, and it is very difficult to integrate them.

The second stage of CRM systems introduced a number of important changes. The focus was changed to place a higher emphasis on building and maintaining strong customer relationships. It introduced the concept of integrating customer information in a way that would allow the company to achieve its goals. In the second stage, various customer interactions were taken into consideration. A number of companies begin reengineering their systems in a way that would allow them to work together seamlessly. In addition to this, customer data would become cross-functional. With the advent of the Internet, a number of additional changes were made in the Customer relationship management industry.

These changes allowed customers to get the service they need through the company website. The advent of the Internet also allowed companies to begin collecting more information on their customers. Once this information was collected and analyzed, it allowed companies to target individuals in a way that was practically impossible before the introduction of the Internet. A number of companies have added features to their websites which allow each customer to have an experience which is personalized. In addition to customizing experiences, many companies have begin customizing products as well. This is the current level of technology that the CRM industry has reached.

While the future of CRM cannot be predicted with any certain, many experts believe that the next step in CRM is to create an integration between customer applications and back end systems. A system like this would allow customers to view the inventory of a company, and this can allow them to order products automatically. From this stage, the process of delivery could be seamless. Once a company has successfully integrated their various business processes, a customer can order a product at an online store, and they would have multiple avenues that could use to find out the status of the order. They could pick up the product at a local store, and because they could view the company’s inventory, they could be certain that the product is available.

The future of CRM is what they name implies, and this is Customer relationship management. The customer must always be placed first. When a company fails to do this, sooner or later, their sales will decline.

In the future it is very likely that CRM will give customers a greater degree of control over the products they purchase, and customers will be able to spend a great deal of time measuring these purchases. The company website should be the "portal" for customers who are looking for products online. This portal should allow the customers to interact with the company, and it should also allow them to find all the resources they need on the website. As CRM continues to advance, the customer portal will become an important part of interaction over the Internet. It will allow a company to go from being a static entity to one that is much more dynamic. Once this occurs, the company can adapt to the changing needs of their clients.

« « Responsibilities of an Office Manager
History and Approach of Project Management » »

Author Description

Avatar

Editorial Team at Exforsys is a team of IT Consulting and Training team led by Chandra Vennapoosa.

Free Training

RSSSubscribe 394 Followers
  • Popular
  • Recent
  • Why Many CRM Projects Fail

    December 22, 2006 - 0 Comment
  • How To Choose a CRM Tool

    December 22, 2006 - 0 Comment
  • CRM Introduction

    December 7, 2006 - 0 Comment
  • How To Properly Choose a CRM Solution

    December 26, 2006 - 0 Comment
  • CRM Basics

    December 7, 2006 - 0 Comment
  • How To Select The Best CRM Solution For Your Business

    December 26, 2006 - 0 Comment
  • CRM Architecture

    December 10, 2006 - 0 Comment
  • How To Succeed With CRM

    December 30, 2006 - 0 Comment
  • The History of CRM

    December 10, 2006 - 0 Comment
  • How To Maintain a CRM Project

    December 30, 2006 - 0 Comment
  • How To Build Customer Loyalty With CRM

    January 16, 2007 - 0 Comment
  • How To Determine If Your CRM System Will Fail

    January 7, 2007 - 0 Comment
  • How To Combine the Power of CRM With Surveys

    January 7, 2007 - 0 Comment
  • How To Avoid Failure When Implementing CRM

    January 3, 2007 - 0 Comment
  • How To Maintain a CRM Project

    December 30, 2006 - 0 Comment
  • How To Succeed With CRM

    December 30, 2006 - 0 Comment
  • How To Select The Best CRM Solution For Your Business

    December 26, 2006 - 0 Comment
  • How To Properly Choose a CRM Solution

    December 26, 2006 - 0 Comment
  • How To Choose a CRM Tool

    December 22, 2006 - 0 Comment
  • Why Many CRM Projects Fail

    December 22, 2006 - 0 Comment

Exforsys e-Newsletter

ebook
 

Related Articles

  • How To Build Customer Loyalty With CRM
  • How To Determine If Your CRM System Will Fail
  • How To Combine the Power of CRM With Surveys
  • How To Avoid Failure When Implementing CRM
  • How To Maintain a CRM Project

Latest Articles

  • Project Management Techniques
  • Product Development Best Practices
  • Importance of Quality Data Management
  • How to Maximize Quality Assurance
  • Utilizing Effective Quality Assurance Strategies
  • Sitemap
  • Privacy Policy
  • DMCA
  • Trademark Information
  • Contact Us
© 2023. All Rights Reserved.IT Training and Consulting
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptReject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT