The World of Business Communication
Every business’s aim is to gain profits. Whatever be the type of business you are in; the bottom line is that you must earn something from it. There is no businessman in this world who wants to lose money everyday, if they do, their business will definitely go down and will be closed due to its non-sustainability.
What is the necessary formula for being successful in business?
There is no concrete or uniform formula that has been used by every businessman, but all there is the determination to succeed and accept rejections as well as frustrations. There have been lots of books that talk about how to be successful but ultimately it all boils down to you. The amount of effort you want to put in and your ability to accept failures when they set in will play a role in your success or failure.
Every person whether a business man or an employee, communicates everyday to someone else. But when it comes to business there is another set of standards that should be taken into consideration in order to achieve the goal of communicating effectively and receiving the response that should be wanted.
This is where business communication sets in. In every transaction that a business is engaging in there is always preparatory deals or contacts in order to get through a negotiation. The deal may not come to a stage if there was no proposal that sets in and the other party agreeing to that deal. Both parties exchanging letters or emails in order to come to an agreement and definitely close the deal. This is the most important role of business communication.
If the deal was not closed, then there may have been lapses in business communication between them that lead to an unsuccessful deal. It is therefore proper that every person who owns a business or is dealing with a businessman know how to communicate properly in the world of business.
What is Business Communication?
Business Communication is the type of communication used in order to: promote an organization, service, and product; and to impart information towards employees. It is very vital in every business to have a medium in order to communicate with employees, clients, service providers and others. It is not a simple call from the telephone as if you are talking to your friend or writing a letter to your loved one. There is a standard rule to follow in order to be professional enough to deal with calls and writing letters.
What makes business communication distinct from other types of communication is its formality. It makes it stand out from the rest since there is this sense of professionalism, formality and etiquette that should be followed in order to convey the right message or information that needs to be conveyed to the other person on the line.
Importance of Business Communication
In business, reputation and credibility need to be built up in order to get clients’ trust and confidence. Having a sense of professionalism will bring a lot to the business, especially in a long term relationship with employees and clients.
There is a need to make sure that every business deal is attended to promptly. Business communication encompasses not only communicating with external contacts but also with employees within the organization. This will aid the business in being well-organized and every matter whether it is a problem, an inquiry or a sales letter will be attended to properly and promptly.
It does not mean that only a client’s inquiry should be responded promptly but also feedbacks or problems arising inside and outside the business as well. This is done to have a balance within the internal and external factors, especially in relation to dealing with people, whether they are employees or other external contacts.
Types of Business Communication
It is very important to know the type of business communication used in order to know the specific etiquettes and standards to use in a specific situation. Here are some of the communications used in business.
Electronic Communication comprises different modes of communication out from the traditional way. It includes e-mail, fax, teleconferencing and voicemail. This is used for external contacts and for people within the business organization.
Employment Communication is a mode of communication used for employees but specifically for accepting applicants for a job. It includes application letter, follow-up communications, interview and resumes.
Nonverbal Communication is a mode of communication that uses body language and other means of communicating without the use of uttering words. It includes body language, expression, gestures, professional appearance, time or space.
Verbal Communication is a mode of communication that uses the uttering of words in communicating to external contacts and employees. It includes feedback, instructions, presentations, and telephone.
Written Communication is a mode of communication that requires writing in order to communicate. It includes letters, memos, proposals and reports.
It is very important that when engaging into whatever type of business communication every person in the business organization from the top to lower rank should know the basic concepts of business communication, and how to apply them in the daily operation of the business.
Take note that a little mistake in giving out the information because of wrongfully conveying the message in any ways can cause damage to the business and worse can cost millions to the company.
A business cannot afford to lose money due to a mistake. As much as possible, precautions should be undertaken to avoid such losing of money due to things like improperly conveying the message. It is advisable that when a person in the business organization is communicating either through a co-employee or a client, knowing what needs to be done is the right ingredient in order to communicate effectively.