Logo

Navigation
  • Home
  • Services
    • ERP Solutions
    • Implementation Solutions
    • Support and Maintenance Solutions
    • Custom Solutions
    • Upgrade Solutions
    • Training and Mentoring
    • Web Solutions
    • Production Support
    • Architecture Designing
    • Independent Validation and Testing Services
    • Infrastructure Management
  • Expertise
    • Microsoft Development Expertise
    • Mobile Development
    • SQL Server Database and BI
    • SAP BI, SAP Hana, SAP BO
    • Oracle and BI
    • Oracle RAC
  • Technical Training
    • Learn Data Management
      • Business Intelligence
      • Data Mining
      • Data Modeling
      • Data Warehousing
      • Disaster Recovery
    • Learn Concepts
      • Application Development
      • Client Server
      • Cloud Computing Tutorials
      • Cluster Computing
      • CRM Tutorial
      • EDI Tutorials
      • ERP Tutorials
      • NLP
      • OOPS
      • Concepts
      • SOA Tutorial
      • Supply Chain
      • Technology Trends
      • UML
      • Virtualization
      • Web 2.0
    • Learn Java
      • JavaScript Tutorial
      • JSP Tutorials
      • J2EE
    • Learn Microsoft
      • MSAS
      • ASP.NET
      • ASP.NET 2.0
      • C Sharp
      • MS Project Training
      • Silverlight
      • SQL Server 2005
      • VB.NET 2005
    • Learn Networking
      • Networking
      • Wireless
    • Learn Oracle
      • Oracle 10g
      • PL/SQL
      • Oracle 11g Tutorials
      • Oracle 9i
      • Oracle Apps
    • Learn Programming
      • Ajax Tutorial
      • C Language
      • C++ Tutorials
      • CSS Tutorial
      • CSS3 Tutorial
      • JavaScript Tutorial
      • jQuery Tutorial
      • MainFrame
      • PHP Tutorial
      • VBScript Tutorial
      • XML Tutorial
    • Learn Software Testing
      • Software Testing Types
      • SQA
      • Testing
  • Career Training
    • Career Improvement
      • Career Articles
      • Certification Articles
      • Conflict Management
      • Core Skills
      • Decision Making
      • Entrepreneurship
      • Goal Setting
      • Life Skills
      • Performance Development
      • Personal Excellence
      • Personality Development
      • Problem Solving
      • Relationship Management
      • Self Confidence
      • Self Supervision
      • Social Networking
      • Strategic Planning
      • Time Management
    • Education Help
      • Career Tracks
      • Essay Writing
      • Internship Tips
      • Online Education
      • Scholarships
      • Student Loans
    • Managerial Skills
      • Business Communication
      • Business Networking
      • Facilitator Skills
      • Managing Change
      • Marketing Management
      • Meeting Management
      • Process Management
      • Project Management
      • Project Management Life Cycle
      • Project Management Process
      • Project Risk Management
      • Relationship Management
      • Task Management
      • Team Building
      • Virtual Team Management
    • Essential Life Skills
      • Anger Management
      • Anxiety Management
      • Attitude Development
      • Coaching and Mentoring
      • Emotional Intelligence
      • Stress Management
      • Positive Thinking
    • Communication Skills
      • Conversation Skills
      • Cross Culture Competence
      • English Vocabulary
      • Listening Skills
      • Public Speaking Skills
      • Questioning Skills
    • Soft Skills
      • Assertive Skills
      • Influence Skills
      • Leadership Skills
      • Memory Skills
      • People Skills
      • Presentation Skills
    • Finding a Job
      • Etiquette Tips
      • Group Discussions
      • HR Interviews
      • Interview Notes
      • Job Search Tips
      • Resume Tips
      • Sample Resumes
 

Email Marketing Tactics

By Exforsys | on November 18, 2009 |
Marketing Management

Because marketing and advertising can be costly on the business, some companies resort to cost-effective marketing campaigns and activities. One of which is the email marketing campaign. If you wish to gain public awareness for your business online, this form of advertisement is one of the best ways to utilize. Each day, more and more email users resort to this medium of communication because it is so convenient to use, and so more businesses utilize email marketing as one of the primary advertising campaigns. Email marketing is budget-friendly, convenient, and guaranteed effective in giving public awareness.

Permission-Based Email Marketing

Marketers must know the proper email etiquette when embarking in email advertisement as a marketing campaign. An effective email marketing strategy is to seek permission from the readers before sending them promotional email messages. A company may use opt-in, double opt-in or confirmed-in email marketing. Permission-based emails provide a good return on a company’s ROI or Return of Investment. Comparing it to unsolicited emails which are usually sent in bulk, permission-based emails generate a good number of response rates from recipients.

Another form of email marketing that employs personalization and segmentation is the clickstream-based email. It is based on a reader’s clickstream data wherein a highly personalized email message is delivered to a customer who is searching for that product or service offer. Recipients can filter clickstream-based emails and can have the option to opt-out based on their usage of the website. This form of email marketing is more advantageous since it is based on the current activity of the user instead of previous purchases. Clickstream-based email may be quite costly but it yields higher conversion rates and click-through rates.

Email Marketing Campaign Strategies

A well-planned email marketing campaign is needed in order to gain more customers. People are pretty cautious opening unidentified emails and junk mails. Your business must know the difference between spam and appropriate email marketing. Spam is unethical approach in promoting your business since you are sending messages to people who do not even solicit that. Email has filter feature that blocks any spam mail to get into the inbox. Instead of sending unsolicited emails to your customers, use opt-in email for your business since it is permission-based and generates high response rates.

The content of your email advertisement is very essential. Email messages have to be effective if they are to promote your business to prospective customers. The email subject or headline is as important as the content. The headline must be catchy and it must arouse a reader’s interest in order for the email to be opened and read. When addressing recipients, deliver the email only to the intended prospects and send the message individually instead of doing it collectively.

An option to unsubscribe from the list must be available in your email campaign. Some readers might suspect your email message as spam if you keep on sending information they cannot really take advantage of and cannot even remove.

Factors of Effective Email Marketing

The nice thing about email marketing is that it can be a customized form of communication with your customers. For this online advertising campaign to be effective and successful, there are several factors to be considered.

Relevance of the email content to the specific number of recipients is very important to avoid the email getting unnoticed. Subscriptions also make a good technique to capture your recipients other than providing product awareness. An example of this is the inclusion of sign-up forms in your email. Automation in your emails guarantee follow-up from previous customer contact, resulting to increased marketing efforts and increases effectiveness from sales.

Since a lot of customers prefer to receive product information and updates through email, it is practical to integrate other means of marketing channels in order to receive more responses in the offer. Market segmentation is also helpful in your email campaign in order to target the right audience with the right message.

Testing your email campaigns saves your business from any glitches and possible failure. In the creation of email content, include graphics and links leading to video commercials, complimentary downloads, and other online means of advertisement.

Email response rates can be monitored. So, in your email marketing program, reporting and analysis are important factors to be considered to check the effectiveness of such campaign.

« « Online Marketing Techniques
Unconventional Marketing Tactics » »

Author Description

Avatar

Editorial Team at Exforsys is a team of IT Consulting and Training team led by Chandra Vennapoosa.

Free Training

RSSSubscribe 394 Followers
  • Popular
  • Recent
  • Global Marketing

    November 16, 2009 - 0 Comment
  • Creating Effective Advertisement Campaign

    November 15, 2009 - 0 Comment
  • Marketing Analytics

    November 11, 2009 - 0 Comment
  • Online Marketing Techniques

    November 17, 2009 - 0 Comment
  • Importance of Marketing

    November 6, 2009 - 0 Comment
  • Unconventional Marketing Tactics

    November 19, 2009 - 0 Comment
  • Marketing Management Introduction

    November 5, 2009 - 0 Comment
  • Types of Marketing

    November 7, 2009 - 0 Comment
  • Market Research

    November 8, 2009 - 0 Comment
  • Marketing Orientation

    November 10, 2009 - 0 Comment
  • Unconventional Marketing Tactics

    November 19, 2009 - 0 Comment
  • Online Marketing Techniques

    November 17, 2009 - 0 Comment
  • Global Marketing

    November 16, 2009 - 0 Comment
  • Creating Effective Advertisement Campaign

    November 15, 2009 - 0 Comment
  • Developing Customer Relationship

    November 14, 2009 - 0 Comment
  • Understanding Customer Needs

    November 13, 2009 - 0 Comment
  • Marketing Strategies

    November 12, 2009 - 0 Comment
  • Marketing Analytics

    November 11, 2009 - 0 Comment
  • Market Segmentation

    November 10, 2009 - 0 Comment
  • Marketing Orientation

    November 10, 2009 - 0 Comment

Exforsys e-Newsletter

ebook
 

Related Articles

  • Unconventional Marketing Tactics
  • Online Marketing Techniques
  • Global Marketing
  • Creating Effective Advertisement Campaign
  • Developing Customer Relationship

Latest Articles

  • Project Management Techniques
  • Product Development Best Practices
  • Importance of Quality Data Management
  • How to Maximize Quality Assurance
  • Utilizing Effective Quality Assurance Strategies
  • Sitemap
  • Privacy Policy
  • DMCA
  • Trademark Information
  • Contact Us
© 2023. All Rights Reserved.IT Training and Consulting
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptReject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT