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Business Intelligence Role in Making Corporate Decisions

By Exforsys | on May 17, 2008 |
Business Intelligence

What is a Corporate Decision?

A decision that deals with the safety, success, and livelihood of a business can be defined as a corporate decision. These decisions can range anywhere from financial issues and customer satisfaction to product popularity and environmental trends. Regardless of the topic, when making a corporate decision the well-being of a company is usually on the line, and that is why most successful businesses rely of the data and information provided by Business Intelligence applications to point them in the most constructive direction for their organization’s future. Major corporations understand that they are in danger of falling behind or even succumbing to their competition, another distressing possibility is surrendering to the weighty issues caused by a struggling economy. The organization needs to be able to make decisions that will enable their company to thrive even in the most unfavorable situations. At times these decisions are used to decide whether or not the organization can afford to go in a direction that will take some type of burden off of the consumer as well. Taking burden off of the consumer is an action many large corporations take during times of hardship. These times can include war issues and even natural disasters. By assessing the stability and status of its organization a company can then decide if it would be prudent to donate products and services to those in need. Today this is done much more often and companies are able to assist victims in a much more substantial way due to being fully aware of how much they can afford to give.

How does Business Intelligence aid the Corporate Decision-making process?

Business Intelligence systems offer applications and programs that enable an organization to monitor the current and past activity of their company. In addition to this however they can also use the Business Intelligence tools to make predictions about the company’s future based on a possible decision. Though some may consider this a complete waste of time and finances, any thriving company knows the importance of making an informed decision. Business Intelligence systems contain a variety of tools that allow managers or executives to view real-time information about the inner workings of their organization. This empowers them by ensuring that they are completely informed on all aspects of the organization and how each one is performing. Getting familiar with how productive each area of your organization is allows you to funnel all of that knowledge into the choices you have when it comes time to make crucial decisions. Basing decisions on the statistics and predictions made by the Business Intelligence applications guarantees that the organization is not blindly stumbling forward into the unknown. In addition to helping users make decisions concerning the future of an organization, the Business Intelligence tools also provide managers with the information needed to make decisions with little time for preparation. This is most helpful with some outside event affects the organization without notice. It allows executives to make the speedy and adequate decisions needed to protect or improve the state of their company. BI Decision Making Tools

What are a few of the most helpful decision making tools?

Though Business Intelligence systems offer many helpful tools, there are a few specifically designed to aid in the process of making vital decisions. Some of these tools include; Digital Dashboards, Reporting Software, and Data Mining. This is only to name a few, there are countless tools provided by the Business Intelligence systems, and they vary from vendor to vendor. Let us take a look at one such tool known as Digital Dashboards first. Digital Dashboards are also know as Executive Dashboards, Enterprise Dashboards, and Business Intelligence Dashboards depending on the system being used. Regardless of what your organization calls this tool its function essentially remains the same. Digital Dashboards are designed to offer virtually based summaries of business conditions in metrics and Key Performance Indicators at a glance. This tool allows users to visually ascertain the health of an organization. Now let us look deeper into the Reporting Software tool. Reporting software tools generate an accumulative view of data designed specifically to keep management informed on the present state of business. This software normally is used to ensure management remains completely informed about the central workings of the organization. It reports business or company related statistics as well, which is yet another way of guaranteeing that the executives or managers are fully up-to-date about what is going on within the organization. Finally we will take a brief look at Data Mining. Data Mining is basically the process of sorting though very large amounts of unstructured information. After the information has been sorted the program then picks out any relevant information, or information related to the organization’s current needs and issues. This tool is normally used by Business Intelligence organizations or Financial Analysts. We will look more closely at these tools as well as others in a separate article.

How do these tools help managers and executives to make more informed corporate decisions?

With the use of Business intelligence tools or applications the organization’s managers and executives find that they are fully informed about the issues they need to address regarding their company. Tools such as the Reporting Software and the Digital Dashboard provide vital information and statistics pertaining to how the organization operates and what areas are not operating at an optimal level. This enables the users to then make decisions that will directly benefit that area and bring its status up to an acceptable level. Armed with the details needed executives and managers can then make decisions that will positively affect the areas of their organization that need worked on. In addition to providing the information needed to make these decisions, the Business Intelligence systems also offers predictive tools so that the possible outcome of such decisions can be seen. This is useful when making decision that will greatly affect the future of the organization. This can concern any issue from where to allot finances to what products to add or delete from the organization’s inventory. This information also can include productivity issues; sometimes productivity issues consist of product generation and even the organization’s employee efficiency. Companies that deal with daily or weekly quotas will benefit from the tools that monitor and collect information involving productivity data. Other tools concern trends. These trends could be environmental or economical. Monitoring trends can help a company to focus on what is desirable to the consumer or what is not, and then decide how to capitalize that desire or the disinterest of a past product or service.. Most organizations rely on Business Intelligence tools for the applications that are related to the company’s financial status. These types of tools can assess and predict the business’s incoming and outgoing finances. They allow users to view past financial information and compare it to present financial information in order to estimate what the organization’s future financial status will be. After considering all of the information we have gone over in this article, it is safe to say that companies that need to make corporate decisions often will surely benefit from the tools provided by the Business Intelligence systems of today. These tools will help those organizations to make sound choices where the health and well-being of their business is concerned
« « How to Best Use Business Intelligence to Your Advantage
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Author Description

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Editorial Team at Exforsys is a team of IT Consulting and Training team led by Chandra Vennapoosa.

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